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MCRI, the BRACE trial
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MCRI, the BRACE trial

Health-copywriter-BRACE trial Health-copywriter-BRACE-trial Health copywriter-BRACE-trial
Client

Murdoch Children's Research Institute - the BRACE trial

Date

January 2021

Category
Copywriting
Tags
Digital communications, Health copywriting
About This Project

 With more than 6500 participants, the BRACE trial is the largest of its kind worldwide working to determine if BCG vaccination reduces the incidence and severity of COVID-19 in healthcare workers. In January 2021, I began as the trial’s communications officer. My role involves writing and producing content to maintain participant and donor engagement and share the trial’s progress and results with an international audience. This work includes:

  • Creating and executing a communications strategic plan
  • SEO website revamp
  • Newsletters
  • Social media posts
  • Media releases
  • A video profile series

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